- August 23rd, 2014
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When I was an employee, the company by default became a credential of my personal brand. If the company enjoyed a positive reputation, it nurtured the perception of who I was, especially to anyone who did not know me. I’ve since learned that everyone is their own living logo exuding impressions with or without employers, because people talk.
Now that I am self-employed, I can still push out my clients as references or I can build an awareness of who I am, what I do and how I think independent of who or where I work. The latter is without question more difficult. After a half-century of signing my work with the logos of others I have come to learn the importance of signing with personal relationships.
During the past few years social platforms have made it possible to build a personal reputation and connect with others to share personal and professional views and visions. It was easier being one of them, but not as rewarding as being oneself.