Digital viral marketing is the uniquely organic process of a customer connecting to a potential customer linking their social networks to share their online discoveries and experiences. The promotional benefits of viral marketing are many fold: little or  no media cost, high velocity of correspondence, peer recommendations, multiple linking sources which raise search rankings, exponential awareness which draws the attention of the press accelerating “buzz” and increases the opportunity to convert larger numbers of potential customers to purchasers – ultimately building a brand franchise in real time.

The magnets for engaging site visitors are opportunities to participate in; surveys, questionnaires, entertainment and relevant interactive content with a reward for sharing information about your product thus making them brand ambassadors.
           
Unlike traditional brand marketing which typically can take years, the metrics for success are the dollars spent to engage and the conversion to sales measured in real time.