High frequency brand marketing may have seen its last birthday
The 2010 Content Marketing Spending Survey conducted by Junta42*, and published by HubSpot, shows that marketing with content is on the rise.
In fact, 33% of the typical marketing budget of all companies surveyed focuses on marketing with content – A rise of 11% over 2009.
Curiously, enterprises with less than one hundred employees spent 40% of their marketing dollars on communication endeavors with content compared with18% by businesses of more than one hundred employees.
An engaging, relevant content philosophy may be replacing a legacy of slogan and jingle psychology – prospect relationships and retaining customers by touching their minds…a novel thought…respect the customer.