Nothing.

Social networking has left an indelible impression on our social and economic culture. Never before in our history has there been an opportunity for the conversation of one to be heard and commented on by so many so quickly.

The awesome subscriber growth rates of FaceBook and Twitter provides a glimpse of what is to come.

So powerful is the vehicle of social networks that companies which once had complete control of their brands through traditional communication media are incapable of controlling the voices of millions of individuals that have “other” points of view or experiences and owing to the veil of virtual anonymity feel free to voice facts and fantasy, hate with help and vilifications with verifications.

Riding the crest of positive commentary is a cosmic high, but the depths of negative customer campaigns can be do dark that a black hole would appear as the light at the end of a long tunnel. There is no one size fits all solution for the successful management of social engagement… each situation will require a dedicate approach. When in doubt of what responsive action to take, take none.  

A voice in the woods… even with an echo will eventually become silent without a response.