Marketing from the inside out has velocity
- March 8th, 2010
- Posted in marketing
- Write comment
Sync-ing, link-ing, blog-ing, logg-ing, search-ing for the us in you.
Consumers rely on brands and willingly pay-up for reputations endorsed by their social peers. This reliance empowers brands giving them rank. Status diminishes the value of me-too goods and service competitors. Jacked-in consumers no longer “learn” about a company or a product as brands are the decision short cut for a multi-tasking millisecond culture.
Keywords perform as brands providing similar advantages. The difference is a keyword can be created and or bought without the time and dollar investment associated with traditional brands. Keywords can also be linked to Short Codes (SMS) enabling transactional interactivity via mobile devices. Mobile is the new TV, radio, magazine, newspaper, online real-time relevant marketing media offering targeted geospatial options. And every interaction is infinitely trackable.
No comments yet.